HSC in action at Battle of the Boards

Shortly after the official formation of the HOSANA sportswear brand in October 1999.

HOSANA sponsored a representative team, which was ultimately named the HOSANA Sporting Club (HSC).

The following year, the HSC basketball programme made its first appearance in the annual HOSANA Summer League, losing in the semi-finals to the Westminster Warriors. Since then HSC has grown in stature- appearing in off-season competitions-and is now recognised as one of the most prominent teams in the domestic game. The mystique around the team, and its image has given HSC an undoubted iconic status. The HSC representative vest takes pride of place in the wardrobe of the country’s best young players, but a huge demand for them has grown over time. This has resulted in a range of premium clothing developed under license by HOSANA, that is now available to buy in limited distribution.

HSC CLUB CONCEPT
HSC has taken influence from different sports cultures around the world to develop a club concept relevant to the United Kingdom. In Europe, many of the biggest teams in different sports are part of a much bigger club structure that has a huge membership base. In the USA, collegiate sport plays a similar role to the European clubs. In addition, the USA summer basketball circuit at the various levels provides a template for much of the HOSANA brand’s event activity. Hence the name the HOSANA Sporting Club.

HSC CREST LOGO
The logo is based on both the club crests of English football and some of the prestigious universities and colleges in the USA. The icon is inspired by imagery of players on the Indiana Hoosiers collegiate basketball roster in the early seventies.

HSC INTERLOCKING LETTERS LOGO
US licensed product, played a huge role in some of HOSANA’s earliest clothing and headwear collections. The HSC Interlocking Letters logo is designed to sit in the marketplace alongside the world famous New York Yankees and Chicago White Sox logos.

HSC COLOURS
Similar to some of the most dominant sports teams through the ages, the HSC home uniform is all white. Black is an obvious choice for the away uniform and is complemented by platinum, a strong urban fashion colour. The corporate HOSANA red is used as a ‘pop’ colour in ranges.

HSC CLOTHING RANGES
Like all HOSANA sportswear ranges, the HSC licensed product is inspired by the athlete. The ranges feature a mixture of functional and sports lifestyle pieces. They incorporate some of HOSANA’s most aspirational product at affordable prices.

HSC - THE FUTURE
HOSANA is firmly committed to grass roots sports development within the community. The basketball strategy is predicated on developing a proper club structure to compete ultimately at the national league level. This approach will be replicated in other sports in the near future, beginning with football, followed by track and field. New and innovate sports product will be developed in tandem by the HOSANA sportswear brand.

Sport England Clubmark website

England Basketball website